"The circular economy refers to an economic model whose objective is to produce goods and services in a sustainable way, by limiting the consumption and waste of resources (raw materials, water, energy) as well as the production of waste. It is about breaking away from the linear economy model (extracting, manufacturing, consuming, throwing away) for a "circular" economic model. "

(Ministry of Ecological and Solidarity Transition)






Why a circular economy?

Natural resources, which include biological and fossil raw materials, are used by living things, including humans, to meet their needs.

According to the OECD , in 2007 the world economy consumed 60 billion tonnes of natural resources, 65% more than in 1980. The trend continues to rise, with economic growth and population growth. . So much so that, according to the Global Footprint Network , it will probably take the equivalent of “two lands” before 2050 to satisfy global consumption, knowing that the resources of “one and a half lands” are already necessary for human needs in 2014.

The circular economy is a solution to get out of this negative spiral. It proposes to produce differently, by integrating an ecological requirement at all levels, from design, through production, to recycling. Such a transition could also lead to a reduction in our greenhouse gas emissions.

Why an island circular economy?

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Polynesia has a context different from that of large urbanized cities and easily connected to large-scale supply chains. It cannot hope to have the same benefits by applying the same actions with regard to the deployment of a circular economy on the scale of its territory. Therefore, it is necessary to adapt these to the geographical, economic, social and legislative aspects of our islands.

The islands of the Pacific, the Indian Ocean or the Caribbean, whose economy is mainly based on international tourism, could thus find in the island circular economy an answer to the problems they encounter today: accumulation of waste, difficulty in setting up small-scale production, transport and processing structures, dependence on the import of consumer goods and fossil fuels.

The vision of this model brings a new perspective on the many resources naturally present in our territories. As a result, it leaves the door open to simple and systemic solutions to put in place.

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What are the benefits of a circular economy?

By reducing their consumption of raw materials and energy, the circular economy allows companies to save money and increase productivity. Indeed, a study carried out for the EllenMacArthur Foundation in 2012, reveals that the circular economy would make it possible to achieve a minimum net saving of 380 billion dollars per year in raw materials in Europe. According to the European Commission, each percentage point reduction in resource consumption through better efficiency would generate 23 billion euros in activity.

Based on a prospect of 17% reduction in resource consumption, this would therefore amount to job creation of between 1.4 and 2.8 million jobs in Europe, and 200,000 and 400,000 jobs in France.

Based on a logic of proximity, the circular economy encourages the development of local jobs. According to the Institute of the Circular Economy, this creation of positive value is thus based on “relocated consumption, support for industrial and agricultural activity in the regions and the development of new sectors dedicated to repair and reuse. and recycling ”.

Promising a model of ecological and economically viable development, the circular economy currently benefits from a global context and opportunities which are very favorable to it: substantial quantity of non-recovered waste, increasingly strict environmental standards, evolution of the consumer behavior more sensitive to other types of savings, etc.



Fenua Data's mission is to participate in the development of a more resilient society and local economy by proposing a definition of the island circular economy. As a result, we advise and support organizations in the deployment of virtuous and environmentally friendly projects.

Rather than relying on international innovation to meet our challenges, why shouldn't we become the change we want to see in our territory? We are convinced that our solutions must be created locally, and that they cannot be imported from abroad to meet our specific challenges. This is why we believe that an island circular economy must be thought out and applied in French Polynesia.

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Based on the principle that we live in an interdependent system, Fenua Data also believes that the success of this economy depends on taking into account our Polynesian culture, the foundation of our society. We must therefore draw inspiration from our very essence as Polynesian people, namely our relationship with nature, our community spirit, our cultural heritage and our ancestral know-how. These key elements must be integrated into our managerial structures and our organizational operations. In addition, technological innovation, biomimicry, permaculture, zero waste, the sharing economy or even ecodesign are all innovative strategies that will help us create this viable ecosystem of an island circular economy.